Eight practitioners. A single track. Zero recordings. This is a knowledge-sharing event for the people making AI work — not a startup showcase, not an investor day.
We built this to share the knowledge of the people who have actually made AI work inside real companies. The audience is the AI, product, and operations leads at established companies — people with real customers, real constraints, and a concrete need to figure out where AI fits. You have heard about AI everywhere by now. This day is about what works, told by the people making it work.
A full day of case studies, honest trade-offs, and patterns you can take back to your team. The measure of a good session here is whether you walk back to your desk on Wednesday with something concrete to apply.
Execution is the hard part. So that’s what we talk about.
Lines connect speakers who share an agenda slot on Wednesday. The dense cluster in the middle is the Shipped in production block; the second cluster is the afternoon panel.
The afternoon runs as three parallel workshops from 13:00. Each rail below is one room. Check-in, two teaching blocks with a coffee in the middle, and an alumni social landing before dinner.
How to organise teams, governance, budget, and decision paths for AI.
Reliability, security, and the deployment patterns that actually work.
What the Act means operationally — not legally — for your organisation.
Each segment is a session, sized by its duration. Colour by kind. Nothing on stage is recorded — off camera, off audio, off the record.
Buffer for late arrivals; early networking.
The execution-not-hype tone-setting from the host.
Scania — heavy industry, a global workforce, 130+ years old — began rolling out ChatGPT Enterprise a year ago and chose decentralisation over a central AI programme: licences pushed out by the team, training structured around whole teams instead of individuals, and adoption measured by where the tool ended up embedded in real processes. The opening keynote walks through what they built, what worked, what they walked back, and what AI adoption actually looks like inside an established industrial company once you stop calling it a pilot.
Track Signature
Three 18-minute case talks with 2-minute transitions. The conference's architectural signature: concrete AI deployments that went all the way to production. Acceptance filter: no pilots, no POCs, no 'we're planning to' — only shipped systems with real scale, real cost, and real business impact.
“No pilots. No POCs. No ‘we’re planning to.’ Only shipped systems, with real scale, real cost, real business impact.”
Track Signature block
Short reset. No coffee.
Moderated panel with up to four panellists on what separates the AI projects that survive their pilot from the ones that die on the shelf.
Track Strategy
Premium seated lunch. An Executive-only networking room is open 13:00–13:45 in an adjacent space.
In February 2024 Klarna announced an OpenAI-powered assistant handling 2.3 million customer conversations in 35 languages, the equivalent of 700 full-time agents, with average resolution dropping from eleven minutes to under two. In 2025 the company publicly said they had leaned too hard on automation and were rehiring for complex cases. This session walks the full arc — the architecture that scaled, the quality signal that told them they had overshot, and the hybrid pattern they landed on.
Track Production AI
Conversational format — lower cognitive load than a straight talk.
Track Governance & risk
Three parallel rooms, each a different format: a Deep Dive on AI in regulated industries, a Roundtable on building the AI org, and a Campfire peer discussion on the vendor landscape. The only slot of the day where attendees choose their own path.
One speaker with deep sector expertise — a bank, regional healthcare, or a public-sector agency — walks through a specific AI deployment under Finansinspektionen, patient-data laws, or EU AI Act risk classifications. Structured delivery, auditorium seating, named regulations on slides.
Four participants around a visible table — a Chief AI Officer, an HR leader, a CFO, and an operating executive — with a moderator keeping tempo. Roughly thirty attendees in a semicircle, able to chime in. No slides. The question on the table: how do you structure AI responsibility organisationally? Centralised team vs. distributed, budget model, governance committee, reporting lines.
No speaker. Chairs in a circle, roughly twenty-five attendees, a moderator who opens with a single question — something like "Which AI tool have you tried that didn't deliver against the demo?" — and lets the room share. Chatham House rule applies: nothing quoted, nothing attributed, nothing recorded. The whole session depends on the no-recording policy.
Track Parallel · 3 rooms
Brings everyone back into the main room.
Track Signature
The host's signature close and a short preview of the 2027 edition.
Drinks, food, and the conversations that actually move things forward.
Off camera, off audio, off the record. A deliberate choice — it strengthens candor on stage and protects the Campfire breakout.
High ceilings, daylight from three sides, and the kind of acoustic that makes a 400-person room feel like forty. Paired dining and lounge spaces on the lower floor host the reception.
Partners fund the day and the meals — not the programme.
Built for those responsible for making AI actually work inside companies. No theory. Only real implementations.
Transfers between colleagues are free up to 48 hours before the event. Full refund up to 60 days before; 50% up to 30 days.
Limited allocation · 40 seats
Intended for senior decision-makers who get more out of the day through introductions than through extra stage time.
Order three or more passes together for 20% off; five or more for 25% off. Applies to the Main Pass and the Executive Pass, Early Bird through Final Week. Does not stack with the Founding rate or apply to discount tiers and add-ons.
All prices in EUR, excluding Swedish VAT (25%) where applicable. Single-ticket prices lock through their window. Seats transfer freely between colleagues. Full refund up to 60 days before the event.
A full day, a single track. Passes include all materials, meals, and the evening reception. Transfer to a colleague any time. Full refund up to sixty days out.
Reserve your seat