Main Pass
Full-day access. Every session, every room.
€745 Founding rate
Rate rises to Early Bird on 1 July.
- Founding €745
- Early Bird €845
- Standard €995
- Final Week €1,095
~70% of seats
Reserve →
This one is built for the AI, product, and operations leads inside established companies who have heard about AI everywhere and want to figure out where it actually fits. Every session on stage is a case study from a peer company you can see yourself in — honest trade-offs, real costs, patterns you can take back to your team.
Reserve your seat →The programme is weighted toward people whose job description includes production pagers and quarterly targets — not only stage time. Expect candor about cost discipline, evaluation culture, regulated deployments, and the parts of AI work that don’t fit on a slide.
Final confirmations — and five more names — land before the programme closes at the end of September.
Nominate a speaker →Partners help make this event possible, and we’re grateful — but they don’t buy stage time. The measure of a good session here is whether you walk back to your desk on Wednesday and change how you work. Everything else is noise.
Claim your seat →Two days in Stockholm. Tuesday afternoon opens with three parallel pre-event workshops; Wednesday runs the single-track main day, 08:00 to 19:30. Nothing on stage is recorded — off camera, off audio, off the record. All times Central European Summer Time (UTC+2); abstracts are indicative, the programme locks at the end of September.
Buffer for late arrivals; early networking.
The execution-not-hype tone-setting from the host.
Scania — heavy industry, a global workforce, 130+ years old — began rolling out ChatGPT Enterprise a year ago and chose decentralisation over a central AI programme: licences pushed out by the team, training structured around whole teams instead of individuals, and adoption measured by where the tool ended up embedded in real processes. The opening keynote walks through what they built, what worked, what they walked back, and what AI adoption actually looks like inside an established industrial company once you stop calling it a pilot.
Three 18-minute case talks with 2-minute transitions. The conference's architectural signature: concrete AI deployments that went all the way to production. Acceptance filter: no pilots, no POCs, no 'we're planning to' — only shipped systems with real scale, real cost, and real business impact.
No pilots. No POCs. No "we're planning to." Only shipped systems, with real scale, real cost, real business impact.
Short reset. No coffee.
Moderated panel with up to four panellists on what separates the AI projects that survive their pilot from the ones that die on the shelf.
Premium seated lunch. An Executive-only networking room is open 13:00–13:45 in an adjacent space.
In February 2024 Klarna announced an OpenAI-powered assistant handling 2.3 million customer conversations in 35 languages, the equivalent of 700 full-time agents, with average resolution dropping from eleven minutes to under two. In 2025 the company publicly said they had leaned too hard on automation and were rehiring for complex cases. This session walks the full arc — the architecture that scaled, the quality signal that told them they had overshot, and the hybrid pattern they landed on.
Conversational format — lower cognitive load than a straight talk.
Three parallel rooms, each a different format: a Deep Dive on AI in regulated industries, a Roundtable on building the AI org, and a Campfire peer discussion on the vendor landscape. The only slot of the day where attendees choose their own path.
Brings everyone back into the main room.
The host's signature close and a short preview of the 2027 edition.
Drinks, food, and the conversations that actually move things forward.
A former industrial hall on the edge of the city centre — high ceilings, daylight from three sides, and the kind of acoustic that makes a 400-person room feel like forty. Paired dining and lounge spaces on the lower floor host the reception. The venue was chosen for a single reason: it makes conversations easy to have.
Reserve your seat →What actually changes on Monday — inventories, logging, conformity assessments, and how to stop treating compliance as a quarterly fire drill. A working lawyer and a working engineer on stage together, walking through the decisions that hit your backlog first.
See the session →Drinks, food, and the conversations that actually move things forward. A seated programme for the first hour; open floor after. Attendees are encouraged to stay — many of the follow-ups we’ve watched come out of this day started here, not on the main stage.
Keep the evening free →We work with a small number of partners whose products we genuinely believe help teams ship AI. They fund the day and the meals — but not the programme. If that describes your company, we’d like to hear from you.
Become a partner →Every talk, panel, fireside chat, and breakout is off camera and off audio — nothing is recorded. A limited number of reduced-rate passes are held for full-time students and academic researchers. Seats transfer freely between colleagues. The full FAQ and code of conduct are on the main site.
Reserve your seat →Built for those responsible for making AI actually work inside companies. No theory. Only real implementations.
Full-day access. Every session, every room.
Rate rises to Early Bird on 1 July.
For those who want to be in the room where real conversations happen.
Rate rises to Early Bird on 1 July.
Eligibility is collected at checkout and verified after purchase.
For early-stage companies building with AI.
Eligibility. <25 staff · <$3M raised · <3 yrs old
~8% of seats
For researchers and students.
Eligibility. Valid .edu or university-issued email
~4% of seats
For government and public-sector staff.
Eligibility. .gov.se or equivalent public-sector email
~4% of seats
Available alongside any pass, subject to the notes below.
Private dinner the evening of 13 October with selected speakers and senior attendees.
Included with Executive Pass. ~10 seats available to other pass holders.
Half-day workshop the afternoon of 13 October. Topic announced closer to the event.
Any pass holder. Small group.
Order three or more passes together for 20% off; five or more for 25% off. Applies to the Main Pass and the Executive Pass, Early Bird through Final Week. Does not stack with the Founding rate or apply to discount tiers and add-ons.
A full day, a single track. Passes include all materials, meals, and the evening reception. Transfer to a colleague any time. Refund in full up to sixty days out.
Reserve your seat →